September 24th 2008
Magnetic a finalist in Sustainable Cities Awards
Magnetic Island is among the finalists confirmed today in the Keep Australia Beautiful, Australian Sustainable Cities Awards. But while the award seems a good encoragement towards a sustainable future the award's major sponsor, Hungry Jacks, may have a few lessons to learn in sustainablity itself.
The Australian Sustainable Cities Awards recognise efforts by residents, community groups, businesses and government agencies to protect and enhance their local environment to ensure its long term sustainability at all levels.
The program is sponsored by the Hungry Jack's 'Bag It & Bin It' program and is part of the Keep Australia Beautiful 'Australian Sustainable Communities' Awards, which also includes the Australian Tidy Towns and Australian Clean Beaches Awards.
But while Islanders will no doubt be chuffed at their increasingly sustainable status, just yesterday, Hungry Jack's appeared in another Keep Australia Beautiful media report. It was the Keep Australia Beautiful 'Branded Litter Study' which recorded, for the first time, the brands that feature prominently in litter across Australia. The most prominent brand on 9.96% was Coca Cola followed by McDonalds Australia on 9.85% followed by Cadbury owned by Cadbury Schweppes on 3.75, but coming in at 7th on 1.81% was Hungry Jacks.
National Chairman of Keep Australia Beautiful, Don Chambers, said, "With this research companies now have clear indications of which brands and which customers to focus on.
"We congratulate those industry associations and companies that are active in litter reduction and call on the rest of industry to become involved. As a nation the challenge is for community, industry and government to work together to reduce waste and litter."
For the record, the 2008 national Sustainable Cities Awards finalists are:
NT - Alice Springs
WA - City of Gosnells
SA - City of Salisbury
TAS - Devonport City Council
VIC - Frankston City Council
ACT - TravelSmart Belconnen
NSW - City of Sydney
QLD - Magnetic Island Solar Suburb.
The 2008 national awards presentation dinner will take place on Thursday 9 October as part of the International Cities, Town Centres & Communities Society Conference (ICTC 2008) being held at Sydney Olympic Park.
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